SPOX Founder Merch Partnership™

Build premium merch your community actually wants to wear.

The SPOX Founder Merch Partnership™ is a hands-on merch development service by our founder Shaun for run clubs, gyms, fitness brands, events, creators and businesses who want to launch premium products properly.

Over the years, hundreds of people have asked us for help with:

• socks
• hoodies
• caps
• event merch
• clothing colours
• materials
• branding direction
• packaging
• marketing
• launch ideas
• product sourcing
• retail pricing
• premium feel and fit

This package is for businesses that want direct access to the experience, advice and product development support behind SPOX.

You’ll work directly with SPOX founder Shaun Wheatcroft throughout the process to help bring your merch ideas to life properly, without wasting months going backwards and forwards with factories or ending up with cheap products your audience doesn’t actually want.

- What’s Included -

Direct Founder Access

Direct WhatsApp access to Shaun throughout your development process for feedback, ideas, questions and honest advice.

No middlemen.
No generic agency responses.
No cheap merch factories trying to sell you products that don’t actually work.

You’ll be working directly with someone who has spent years building SPOX into one of the UK’s leading premium performance sock brands.

SPOX has created products for:

• Microsoft
• Saucony
• Manchester Marathon
• some of the UK’s biggest run clubs and fitness communities

We’ve also worked on:

• white label products
• collaboration collections
• custom event merch
• retail-ready performance products
• premium branded merchandise for businesses, events and communities

Products can be created:

• with SPOX branding
• completely white labelled
• or as collaborative co-branded collections

Before SPOX, Shaun spent over 13 years working in digital marketing, sports marketing, PR and brand development, including work connected to the England football team and major agencies and brands across the UK.

Previous roles included Head of Digital positions, with years spent helping brands understand what actually connects with people online and what products genuinely build communities instead of becoming throwaway merchandise.

This partnership combines real-world product development experience with branding, marketing and community-building expertise to help you create merch people genuinely want to wear.

Merch Strategy & Product Guidance

We help you choose the right products for your audience, including:

• Premium custom socks
• Hoodies
• Running caps
• Waterproof caps
• Sports bottles
• Water bottles
• Gloves
• Event merch
• Accessories
• Performance apparel

We’ll guide you on:

• colours
• materials
• fit
• branding
• logo placement
• packaging
• pricing
• premium positioning
• what genuinely works in the real world

1-to-1 Development Support

This is ideal for brands or communities who want help creating products properly instead of just uploading a logo onto cheap merch.

We’ll help with:

• design direction
• mockups
• launch planning
• preorder strategy
• merch ideas
• retail pricing advice
• packaging suggestions
• premium product selection

Included Product Samples

Two custom samples are included within the partnership with your brand or design on them to get a real feel for the product. 

This can include:

• a sock sample
• clothing sample
• accessory sample

Normally valued at £180+

This gives you the opportunity to properly review quality, colours and overall feel before moving into full production.

Launch Support

We also help you think about:

• launch timing
• social media rollout
• preorder launches
• community hype
• limited drops
• creating merch people actually get excited about

Because good merch is about more than just printing a logo onto a product.

Production Costs

The £1,499 partnership fee covers:

• consultation
• development
• founder access
• strategy
• sourcing support
• sample creation
• product guidance

Production costs for final bulk orders are quoted separately depending on quantities and products selected.

Example:
Custom premium SPOX socks typically start from £6.50 per pair.

 

Payment Terms

The SPOX Founder Merch Partnership™ is a founder-led consultation, sourcing and product development service designed to help you build premium merch properly.

Because this service includes direct founder access, strategy, sourcing, mockups, development support and sample creation, the partnership fee covers the consultation and development process itself, separate from final bulk production costs.

Partnership Fee: £1,499

This can be split into two payments:

£999 upfront

Due before work begins.

This secures your partnership slot and covers:

• onboarding
• strategy sessions
• direct founder access
• sourcing support
• mockups and development
• one included sample
• ongoing consultation throughout the process

This payment is non-refundable once development work has commenced.

Final £500 payment

Due once your final designs/products are approved and ready to move into production.

Production Costs

Final product manufacturing is quoted separately depending on the products, quantities and specifications chosen.

Example:
Custom premium SPOX socks typically start from £6.50 per pair.

Production invoices normally follow standard SPOX payment terms:

• 50% upfront to begin manufacturing
• 50% before dispatch/posting

This keeps the partnership and the final product production process clear and separate.

Who This Is For?

Perfect for:

• run clubs
• gyms
• fitness brands
• wellness brands
• sports events
• creators
• coaches
• podcast brands
• community-led businesses

Especially those who want premium merch that genuinely reflects their brand properly.

Why SPOX?

We don’t make cheap promo products.

We create premium performance merch designed for real communities, real events and real people who actually care what they wear.

Everything is approached with:

• quality first
• performance first
• community first

Because your merch should build your brand, not damage it.

 

Limited Founder Partnership Spaces

To keep the service personal and hands-on, we only take on a limited number of Founder Merch Partnerships at any one time.

Once spaces are full, new applications will pause until availability opens again.

 

Ready to build something properly?

You can either secure your SPOX Founder Merch Partnership™ directly through the website today or get in touch with us first if you’d like to discuss ideas, timelines or product options before getting started.

Once your partnership is secured, we’ll begin the onboarding, strategy and development process with you directly.

For questions or enquiries:
sales@myspox.co.uk 

Limited partnership spaces available at any one time.